Insight you can act on
At Public First we combine policy knowledge, economic expertise and public opinion research to help leaders make decisions that are robust, practical and publicly sustainable.
When choices affect people’s lives, they succeed or fail on trust. The public judges not only what is proposed, but whether it feels fair, feasible and worth the cost in everyday life. We start by listening to communities and testing ideas in the real world, then bring those findings together with political and policy judgement to shape options that can be delivered.
Our team runs polling and rigorous data analysis alongside qualitative work including focus groups and immersive research. We also produce economic modelling and impact reports that are technically robust and clearly explained. The result is work that clarifies the choices and supports confident decisions.
Our experts have advised prime ministers, C suite executives, entrepreneurs and philanthropists. We are a company partner of the Market Research Society and members of the British Polling Council.